US EditionMeta sues advertisers in Brazil and China over 'celeb bait' scams
- On Thursday, Meta, parent of Facebook, Instagram and WhatsApp, sued advertisers in Brazil and China over celebrity deepfakes used to deceive people in ads.
- Using AI voice and video, criminal operators and Brites Academia de Treinamento created fake endorsements, Meta said, with some selling courses on the tactic.
- In Brazil, Meta sued Vitor Lourenco de Souza, Milena Luciani Sanchez, B&B Suplementos e Cosmeticos, Brites Academia de Treinamento over deepfake scams.
- Renowned Brazilian oncologist Drauzio Varella said he was impersonated and called Meta's legal actions insufficient, arguing platforms are "partners in the fraud" and this is "a drop in the ocean of fraud against public health".
- Meta has also pursued other deepfake-related suits, including action against a Hong Kong-based deepfake-app maker, and appeared at the World Economic Forum, Davos earlier this year.
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In a communication, the company indicated that it filed a complaint "against four dissolute announcers who used the identity of celebrities and brands known to deceive and mislead people".
US tech giant Meta sues Brazil, China advertisers over celebrity deepfake scams
US tech giant Meta filed lawsuits Thursday against several individuals and companies in Brazil and China who used celebrity deepfakes to advertise products on its platforms, the company said in a statement. Meta logo on display during the World Economic Forum (WEF) annual meeting in Davos on January 19, 2026. Photo: Ina Fassbender/AFP. AI technology is allowing criminals around the world to create sophisticated voice and video copies of well-kno…
The Meta, wife of Instagram, Facebook and WhatsApp, announced that she is engaged in action against schemes that use inappropriately changed images and voices of celebrity and influences in advertisements to implement attacks in Brazil and China. The tech giant is also taking legal measures against a advertiser with headquarters in Vietnam who used content manipulation techniques on the web to lead a fraud scheme by signing.
The technology firm Meta announced through a statement that it has taken legal action against four advertisers from Brazil and China who supplanted the identity of various celebrities. Those involved used artificial intelligence tools, specifically deepfakes, to orchestrate scams within their social networks. Defendants include Brazilian citizens Vitor Lourenço [...] The post Meta sues scammers who used “deepfakes” to cheat users appeared first …
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