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Meta Used AI to Make Your Instagram Feed Harder to Quit

Meta said AI-tuned recommendations lifted Instagram time spent by double digits in Q2, increasing ad inventory as users scrolled longer.

Summary by Digital Trends
Instagram's latest AI recommendation systems have gotten better at predicting what you'll watch next, and Meta says that's translated into more time spent scrolling.

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Meta co-founder and CEO Mark Zuckerberg said that investment in Artificial Intelligence has also helped improve the Instagram recommendation algorithm - resulting in more time being spent on the social network.

·Portugal
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TNW broke the news in Amsterdam, Netherlands (Kingdom of the) on Thursday, July 30, 2026.
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