Meta Says Its Expanded Processing Capacity Is Driving ad Results

Sociable: Meta says its expanded processing capacity is driving ad results

New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

Meta says Andromeda lifted Facebook conversions 2.4% since 2025

Every eligible ad on Facebook and Instagram is now scored at over 1bn a second per GPU server, 100x the 2024 rate. What sits behind Meta's conversion claim?

Meta says its expanded processing capacity is driving ad results

The company offered new insights into how its artificial intelligence enhancements are powering clicks and conversions.

Facebook Ads Are Converting 15% Better Thanks to Meta’s New AI

Meta says its expanded AI processing capacity is now delivering stronger results for advertisers. The company credits upgrades to its ad ranking systems for a steady boost in clicks and conversions. Meta made the claim in a note to advertisers on October 28, 2026. Specifically, Meta reported that Facebook saw 8.3% more ad clicks and […]