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Meta Launches Ads Super Burst to Focus Advertising in One Day
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4 Articles
The numbers point in the right direction, according to the advertising site.
The strategy brings Meta closer to a traditional media buying model, in which brands pay to ensure presence in high-impact locations.
·Mexico City, Mexico
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Meta has launched Ads Super Burst, an advertising format that allows brands to book slots of between three and 24 hours on Facebook and Instagram to concentrate their campaigns in moments of great interest. The tool, inspired by the advance purchase of television spaces, offers an agreed price and an estimated reach before [...]
The social web giant applies the same logic as YouTube and TikTok to launch a premium product with reservation and audience commitment reached.
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