Sociable: Meta Introduces New AI-Powered Tools at Advertising Week
Meta is adding more memory and agentic features to its business assistant while testing direct checkout with Shopify, Adyen, PayPal and Stripe.
7 Articles
7 Articles
‘You lose a lot of control’: Agencies wary of Meta’s AI ad push
Meta has made its most explicit move yet towards agentic AI across the ad-buying process, testing tools that can create campaigns, generate creative, adjust targeting and budgets, and monitor performance. Announced at Advertising Week New York, the new capabilities are being tested within Meta’s AI business assistant with Meta saying users will soon be able […]
Meta presented a series of advertising novelties centered on AI, from the production of visuals to the purchase, without leaving the conversation.
Meta tests AI assistant for ad campaigns
Meta is testing new AI-powered capabilities that can help advertisers create, manage and optimise ad campaigns through simple conversations. The updates were announced during Advertising Week New York 2026. Meta said its upgraded Meta AI Business Assistant, available through Ads Manager, can help advertisers plan campaigns, create ad copy and images, adjust audience targeting and […]
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