Meta adds AI and campaign tools for advertisers and agencies
4 Articles
4 Articles
Meta presented a series of advertising novelties centered on AI, from the production of visuals to the purchase, without leaving the conversation.
Meta tests AI assistant for ad campaigns
Meta is testing new AI-powered capabilities that can help advertisers create, manage and optimise ad campaigns through simple conversations. The updates were announced during Advertising Week New York 2026. Meta said its upgraded Meta AI Business Assistant, available through Ads Manager, can help advertisers plan campaigns, create ad copy and images, adjust audience targeting and […]
Meta adds AI and campaign tools for advertisers and agencies
Meta has announced new AI capabilities and campaign tools for advertisers and agencies at Advertising Week New York, including updates to Ads Creative Studio, its AI business assistant, audience discovery and generative AI video tools. Ads Creative Studio, which the company introduced earlier this year, is being rolled out to more advertisers. The tool provides insights into creative performance to help marketers identify which assets are perfor…
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