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Sociable: Meta Introduces New AI-Powered Tools at Advertising Week

Meta is adding more memory and agentic features to its business assistant while testing direct checkout with Shopify, Adyen, PayPal and Stripe.

Summary by Marketing Dive
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.

7 Articles

Meta presented a series of advertising novelties centered on AI, from the production of visuals to the purchase, without leaving the conversation.

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Social Samosa broke the news on Wednesday, October 7, 2026.
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