Merino wool needs to walk the walk in high fashion world for better future

Devold aims to raise the bar with Sheep to Shop

Reading Time: 2 minutes It takes a team article embed form Support the work we do By becoming a supporter, you'll help us continue doing what we do best. Learn more Norway-based Devold has elevated its commitment to New Zealand fine wool growers with the launch of its Sheep to Shop education programme. Sheep to Shop is Devold’s direct sourcing model with wool growers, bypassing intermediaries and the auction system.  Reinforcing its commitm…

Merino wool needs to walk the walk in high fashion world for better future

Vanessa Bell aims to elevate Australian wool in fashion, promoting sustainability and driving consumer demand.