US EditionMulti-Indication Drug Branding in Today’s Pharmaceutical Industry
6 Articles
6 Articles
After several flops in its own pharmaceutical research, the Dax Group relies on a billion-dollar takeover. Patients with rare tumor diseases could benefit.
Multi-Indication Drug Branding in Today’s Pharmaceutical Industry
As drug development increasingly targets multiple indications, pharma companies must make strategic branding decisions—balancing regulatory requirements, market dynamics, and patient safety—to choose between single-brand or multi-brand approaches.
Largest pharmaceutical business in 20 years: The Darmstadt-based group Merck buys Springworks for three billion euros – and relies on new therapies against rare tumors.
The German group Merck has completed the purchase of the American biotechnology company Springworks Technologies (Springworks) for approximately three billion euros. The report comes from the DPA agency, which referred to the statement of the concern on Tuesday. For the pharmaceutical division of the group, this is the largest acquisition in its history in the last almost 20 years. The company Springworks, headquartered in the US state of Connec…
After several flops in its own pharmaceutical research, the Dax Group relies on a billion-dollar takeover. Patients with rare tumor diseases could benefit.
After several flops in its own pharmaceutical research, the Dax Group relies on a billion-dollar takeover. Patients with rare tumor diseases could benefit.
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