Merchants Disappointed by Summer Sales - Almost 6 Out of 10 Businesses Had Lower Turnover than Last Year - iefimerida.gr
35 Articles
35 Articles
The 2026 summer sales are coming to an end today, giving consumers their last chance to shop at lower prices. During the sales period, businesses are required to clearly inform consumers about the previous price of products. This way, they can see what the discount actually is. The price used as a reference point is the lowest price the product had in the previous 30 days. For products that have been on the market for a shorter period of time, t…
Low turnover and limited satisfaction
Turnover is estimated at close to 7 billion euros, while traders are calling for changes to the regime of continuous offers.
6 out of 10 businesses had a lower turnover and only 1 out of 10 had a higher turnover compared to the corresponding period last year - ESEE survey
Almost 6 out of 10 businesses, specifically 57.5%, recorded a lower turnover during this year's summer sales and only 1 out of 10 recorded a higher turnover compared to the corresponding period last year, according to a nationwide survey by the Hellenic Confederation of Commerce & Entrepreneurship. "Added to the low sales of the first half of the year are the discouraging results of the summer sales. Support measures are urgent," emphasizes ESEE…
"The picture of summer sales reflects the intense pressures on trade and highlights the need for substantial measures to support businesses, reports the Hellenic Confederation of Commerce & Entrepreneurship (ESEE). As it points out: "6 out of 10 commercial enterprises recorded lower turnover compared to 2025. Only one out of 10 enterprises recorded an increase in sales. For more ... More www.ertnews.gr
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