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Mercedes-Benz design boss criticises Audi, BMW and AI – report

The head of design at Mercedes-Benz has publicly criticised efforts by rivals BMW and Audi – but he didn’t stop there.

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The rivalry between the three major German prémium manufacturers was rekindled at the Munich Motor Show (IAA Mobility). There, Gorden Wagener, Mercedes-Benz's Design Director, was surprised to break the industry's usual diplomacy and launch harsh criticisms of the interior proposals presented by Audi and BMW. During the event, the three brands showed advances in the design of cabins that aim to mark the direction of the industry in the coming ye…

The Audi Concept C has been one of the main protagonists of the IAA Mobility 2025. This prototype is a declaration of intent by the firm of the four rings, as it not only advances the arrival of an electric sportsman on horseback between the TT and R8, but also shows for the first time the brand’s new design language. Overall, the show car has been well received by the public.

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CarExpert broke the news in on Thursday, September 11, 2025.
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