Skip to main content
See every side of every news story
Published • loading... • Updated

What Makes One Hug More Memorable than Another?

The survey of more than 15,000 adults found 70% remembered hugs for positive feelings, while men were more likely than women to call them arousing.

  • University of Bristol researchers analyzing 15,049 British adults found men are more likely than women to describe hugs as arousing, according to a study published yesterday in PLOS One. Most participants instead remembered hugs for their positive emotional impact, specifically comfort and support.
  • The study surveyed 15,049 participants, of whom 75% were women. Researchers discovered that individual differences in empathy, attachment patterns, and body perception were all related to the likelihood of remembering a hug for its positive emotional effect.
  • Closer analysis revealed that 3.9 per cent of men associated hugs with arousal, compared to only 0.8 per cent of women. While a third of women linked hugs to feelings of comfort, only a quarter of men reported the same association.
  • People who display higher independence in relationships were less likely to remember hugs for their positive emotional value. Conversely, those who regularly greet friends and family with a hug were more likely to recall such moments fondly.
  • Study lead author Anna Dueren noted that hugs are an important form of social touch associated with reduced stress and improved mood. Future research will investigate how personality, previous experiences, and context shape perception of these interactions.
Insights by Ground AI

50 Articles

Lean Left

A hug is most often remembered as a sign of comfort, support and understanding, but men are also more likely than women to describe it as an arousing experience. This is shown by a study of 15,049 adults in the UK, led by Anna Lena Duren of the University of Bristol and published in the journal PLOS One. Arousal was cited by 3.9% of men who recalled a hug, compared to 0.8% of women. Despite the difference, it was the least frequently cited reaso…

Center

Step by step to understand how social contacts help to fix memories (ANSA)

·Rome, Italy
Read Full Article
The IndependentThe Independent
Reposted by
The Independent (US)The Independent (US)
Lean Left

Study reveals what makes some hugs special and memorable

Men were more likely to report physically arousing hugs as the most memorable

·London, United Kingdom
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 52% of the sources are Center
52% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Owensboro Messenger-Inquirer broke the news on Wednesday, October 28, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal