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Megan Thee Stallion Named Gymshark’s First-Ever Celebrity Ambassador
The multi-year deal launches “Megan Does Gym,” featuring a global campaign, 50+ curated products and a product drop on Oct. 22.
- On Tuesday, Oct. 13, activewear brand Gymshark announced rapper Megan Thee Stallion as its first-ever celebrity ambassador, integrating her into the company's "We Do Gym" platform as part of a multi-year partnership.
- Gymshark previously declined celebrity partnerships, seeking someone authentic to its culture; the 31-year-old's training philosophy, incorporating weight training, Pilates, and HIIT, aligns with the company's focus on strength.
- The "Megan Does Gym" campaign features the rapper alongside other women in workout sequences soundtracked by her hit "Savage," while Megan curated 50 of her favorite products, including "Thee Red Shorts" launching October 22.
- As part of this multi-year agreement, Megan joins Gymshark's Global Athlete Program, which includes elite competitors and coaches; the partnership features dedicated shopping experiences across the brand's website and retail locations.
- The partnership arrives as the rapper continues teasing her forthcoming "ACT: III" album; for Gymshark, serving more than 10 million customers, the deal marks an expansion beyond traditional fitness influencer marketing.
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Megan Thee Stallion becomes the first-ever celebrity ambassador for this activewear brand
Megan Thee Stallion has been announced as Gymshark’s first-ever celebrity ambassador in a multi-year partnership, becoming the newest addition to the athletic apparel brand’s Athlete program, which unveils its We Do Gym campaign. “Fitness has become such an important part of my life, so I’m really excited to partner with Gymshark,” Megan said in a...
·New York, United States
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Gymshark Names Megan Thee Stallion as First Celebrity Ambassador
Gymshark has named multi-platinum selling artist, Megan Thee Stallion as its first “celebrity ambassador” and kicks off its campaign with “Megan Does Gym.” Gymshark has certainly come a long way since being operated from a garage in Solihull, England, by school friends Ben Francis and Lewis Morgan. The brand now boasts more than 10 million […]
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Total News Sources15
Leaning Left4Leaning Right0Center2Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 33%
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