Mega-Pitch: Ikea Puts Media Agencies to the Test
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IKEA has launched a global review of its media agencies, a movement that brings back attention to a planning and purchasing business that is now distributed between iProspect (Dentsu) and WPP Media. According to different estimates, the managed account reaches about 400 million annual investment.A global review with two headlines The Swedish company starts the process five months after having requested information from several agencies and commu…
Five months after requesting information from several agencies and communication groups, a process he then described as a "routine evaluation of the global media landscape", Ikea has launched a global review of agencies. This is confirmed by the Campaign media, which does not specify which industry actors are involved. The company’s current planning and purchasing business is currently shared between iProspect (Dentsu) and WPP Media, and differe…
horizont.net
https://www.horizont.atThe internationally active furniture dealer Ikea is preparing a pitch for his global media mandate. This is confirmed by the Ingka Group, which operates the Ikea branches, on request.
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