Chupa Chups Lollipops Go From Difficult To Open To Impossible In Campaign Via BBH London

Chupa Chups Lollipops Go From Difficult To Open To Impossible In Campaign Via BBH London

Chupa Chups has been listening to its consumers. It knows its wrappers are hard to open, and now it’s made ones that are impossible to rip into. The lollipop brand has just made its wrappers a whole lot easier to open, but it’s promoting the update with what it’s calling its “most unopenable lollipop ever.” […]

Meet the Final Boss of Chupa Chups, the Hardest to Open Lollipop Ever

In response to the legendary challenge of overcoming their infamously stubborn packaging, Chupa Chups is putting a playful spin on online chatter and has created a new easier-to-open wrapper. However, in an ironic twist, they’ve hidden it inside ‘their hardest to open lollipop yet.’ The new limited edition range is called Chupa Chups Impossible, and they’ve gone to extreme lengths to stop fans from getting inside. The impenetrable lollipops, the…

MEET THE FINAL BOSS OF CHUPA CHUPS, THE HARDEST TO OPEN LOLLIPOP EVER – Marketing Communication News

Chupa Chups launch new easier-to-open wrapper inside the “Final Boss” In response to the legendary challenge of overcoming their infamously stubborn packaging, Chupa Chups is putting a playful spin on online chatter and has created a new easier-to-open wrapper. However, in an ironic twist, they’ve hidden it inside ‘their hardest to open lollipop yet.’ The new limited edition range is called Chupa Chups Impossible, and they’ve gone to extreme leng