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Mamamia Promotes Luca Lavigne To CEO
Harvey leaves for a newly created revenue role as Mamamia installs 28-year-old Luca Lavigne as CEO and adds three senior commercial appointments.
On Monday, July 20, 2026, Mamamia announced that CEO Nat Harvey will depart in September, with Chief Operating Officer Luca Lavigne, 28, appointed as her successor to lead the women-focused media company.
Harvey, who previously served as national sales director at Seven Network, joins Southern Cross Austereo as chief revenue officer in a newly created role designed to streamline operations across the merged media group.
Lavigne, the son of founders Mia Freedman and Jason Lavigne, has worked at Mamamia for 10 years and served as chief operating officer for the past two years, leading the company's shift toward subscription models.
Concurrent with these changes, Southern Cross Austereo Chief Commercial Officer Seb Rennie has exited the business, while Mamamia promoted Zara Curtis to chief marketing officer and Ruth Devine to content director.
Harvey and Lavigne will work together on the leadership transition over the coming weeks, including meetings with industry partners to ensure stability as the media company navigates current sector challenges.