US EditionIn America’s Denim Divide, Katseye Delivered a Moment that’s as Comfy as an Old Pair of Jeans
Gap’s campaign featuring Katseye, a multinational group, highlights cultural diversity and has generated $1.7 million in media value, surpassing previous campaigns’ reach and engagement.
- Last week, Gap launched its Better in Denim campaign starring Katseye in Y2K-inspired denim choreography to Kelis's 'Milkshake', nearing nearly 6 million YouTube views.
- Katseye emerged from Dream Academy, a joint project by Hybe and Geffen Records, with six members—Daniela, Lara, Manon, Megan, Sophia and Yoonchae—from the Philippines, South Korea, Switzerland and the United States.
- Robbie Blue choreographed the viral dance in a 90-second video as Gap styled Katseye in bold denim to promote its fall denim line inspired by early 2000s low-rise styles.
- Online reaction split as social media users praised diversity while conservative critics sparked backlash, including a post on X calling it `woke garbage`, and some users compared it to Sydney Sweeney's American Eagle ad.
- Engagement surged to over 100 times Gap's usual 2025 rates, highlighting Katseye's role in driving record interaction with the campaign.
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12 Articles
See Gap ad with Katseye going viral after jeans ad controversy
Gap’s “Better in Denim” campaign is TikTok’s latest dance trend. The ad, featuring global girl group Katseye, follows a tried-and-true formula for the clothing company weeks after controversies surrounded other brands.
Gap Jeans Ad Starring Pop Group Katseye Goes Viral As Social Media Users Pit It Against American Eagle
Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American Eagle stoked controversy for a jeans ad critics say evoked eugenics.
Meet Katseye: The Real Global Girl Group Behind Gap's Viral 'Better in Denim' Ad.
Katseye, the global girl group taking music and fashion by storm, is a real act with international members, and they are the new stars of Gap's viral denim campaign. Gap launched its 'Better in Denim' campaign on 19 August 2025, featuring Katseye in Y2K-inspired denim choreography set to Kelis's 'Milkshake'. The ad features six group members alongside a cast of dancers, styled in bold denim looks. Who is Katseye? Katseye is a real girl group bas…
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