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Mediatransports Enriches Its DMP with 160 Million Data - The Media Leader EN
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Mediatransports has announced the addition of more than 160 million activable data and 300 audience segments to its data platform (DMP), in order to strengthen the targeting capabilities of its advertising offerings in the transport networks. The management intends to enable brands to refine their campaigns by adapting advertising pressure according to socio-demographic profiles, the day or the hour of broadcast, or by optimizing coverage at the…
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