Published 22 hours ago • loading... • Updated 6 hours ago
Mediaocean Integrates Prisma with Microsoft Advertising
The integration lets buyers send orders, receive performance data and handle invoices electronically, cutting duplicate entry and manual reconciliation.
The integration expands Prisma Direct beyond traditional media transactions into search advertising.—
This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.
Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.