Media Briefing: The Financial Times' AI paywall is improving subscriber metrics, but not lifting conversions yet

Media Briefing: The Financial Times' AI paywall is improving subscriber metrics, but not lifting conversions yet

The FT's AI-powered paywall has helped the publisher get more revenue from its subscribers — but improving conversion and retention rate is still in the works.

What's behind the FT's AI-powered paywall

The Financial Times’s AI-powered paywall has helped improve key subscription business metrics, such as average revenue per user and lifetime value, but it hasn’t led to more readers converting into subscribers, reports Sara Guaglione of Digiday. Guaglione writes, “The paywall went live to 95% of the FT’s global readers that have opted in to sharing […]