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Competition Bureau to Publish a Call for Information on Grocery Pricing Policies
The bureau will examine pricing practices, loyalty programs and algorithmic pricing as part of a broader grocery competition review.
Canada's Competition Bureau will begin gathering information next week on retail grocery pricing policies, investigating how items are priced on store shelves and how consumers use loyalty programs.
This initiative builds on findings from the bureau's 2023 retail grocery market study, which found that increased competition could help lower prices and spur innovation.
Investigators are examining specific pricing strategies, including algorithmic pricing, shrinkflation, and skimpflation, which refers to selling a lower-quality product for the same price.
By investigating these pricing practices, the bureau seeks to protect and promote competition for the benefit of Canadian consumers and businesses, ensuring fairness and transparency.
The bureau's June 2026 investigation of a FreshCo store in Brampton, Ontario, established the broader scope for the agency's continued market monitoring efforts.