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Measuring What Matters: How PR Coverage Turns Into Real Business Growth
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Measuring What Matters: How PR Coverage Turns Into Real Business Growth
Business owners love a spreadsheet. Ad spend, click-through rates, cost per lead — these numbers are easy to track and easy to defend in a budget meeting. PR has always struggled with the opposite problem: everyone agrees a great feature in the right publication feels valuable, but proving that feeling translates into pounds and pence […] The post Measuring What Matters: How PR Coverage Turns Into Real Business Growth first appeared on OTS News …
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