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McLaren's New Wordmark Looks Back to Bruce McLaren as Brand Prepares To Launch New Models
- McLaren has introduced a new visual identity unifying its racing and road-going divisions, retaining the Speedmark and papaya orange while adding the Speedy Kiwi to honor the brand's New Zealand roots.
- This refreshed lettering draws inspiration from a service station sign in Remuera, Auckland, once owned by Bruce McLaren's parents, linking the modern identity to where he built his first racing car.
- McLaren Automotive is pouring £500 million into expanding its manufacturing and engineering footprint, with The September 2026 investment announcement including a new South Yorkshire production facility expected to create many new jobs by 2032.
- The Woking-based team announced the MCL-HY hypercar for the FIA World Endurance Championship, expanding its racing presence more than six decades after making its Formula debut in Monaco.
- Lou McEwen, chief marketing officer at McLaren Racing, framed the identity as a bridge between the firm's racing and automotive arms, as McLaren aims to extend its reach through richer customer experiences and community building.
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21 Articles
21 Articles
McLaren's remodeling, and he's gonna change his logo.
·Kassel, Germany
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McLaren's New Wordmark Looks Back to Bruce McLaren as Brand Prepares To Launch New Models
McLaren has introduced a new visual identity that is heavily inspired by the sign that once stood above a service station in Remuera, Auckland. Owned by Bruce McLaren's parents, the site was where he built the car that took him to his first racing victory, linking the refreshed lettering to the company's earliest days. The change is more than just another typeface slapped onto the nose of whatever Macca one might fancy. McLaren ... (continue rea…
·Bucharest, Romania
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Total News Sources21
Leaning Left1Leaning Right1Center8Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
C 80%
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