McDonald's will assess if franchisees are providing value under new standards

McDonald's will assess if franchisees are providing value under new standards

McDonald's has leaned into value to appeal to cash-strapped diners who have been visiting its restaurants less frequently.

McDonald’s enhancing franchising standards to focus on value

The company said it aims to provide ‘greater clarity’ across the system to ensure its leadership position on pricing

McDonald’s will assess if franchisees are providing value under new standards

McDonald’s has leaned into value to appeal to cash-strapped diners who have been visiting its restaurants less frequently.