McDonald's Splits Top U.S. Marketing Job As U.S. CMO Alyssa Buetikofer Exits

McDonald's Splits Top U.S. Marketing Job As U.S. CMO Alyssa Buetikofer Exits

Buetikofer took over from Tariq Hassan 2025; now her role will be split between two veteran execs.

McDonald’s US CMO steps down as sales decline

As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an interim basis.

McDonald’s U.S. CMO Alyssa Buetikofer steps down

After 15 years with McDonald’s, Alyssa Buetikofer is leaving the Chicago-based company. The U.S. chief marketing and customer experience officer will remain through December 18 to help with the transition and support the team through the end of the year. McDonald’s said Buetikofer made the decision to step away in order to spend more time … Continue reading "McDonald’s U.S. CMO Alyssa Buetikofer steps down"

McDonald’s is changing its U.S. marketing leadership

Alyssa Buetikofer is leaving the company. Global CMO Morgan Flatley and Charlie Newberger will oversee U.S. marketing as the fast-food giant looks for her replacement.