US EditionMcDonald’s Japan Sets Anti-Scalper Rules for Sanrio Happy Meals, May Not Have Happy Ending
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McDonald's Japan Adds New Rules for Sanrio Happy Meal To Limit Resellers
McDonald’s Japan announced that its next Happy Meal (known in Japan as Happy Set) collaboration will be with Sanrio, celebrating My Melody and Kuromi’s anniversaries. Recently, these meal collaborations have been synonymous with chaos, frustration and controversy. The release of Chiikawa toys in May sparked bulk ordering from resellers, who quickly listed the limited-edition toys […] The post McDonald’s Japan Unveils New Rules for Sanrio Happy M…
McDonald’s Japan sets anti-scalper rules for Sanrio Happy Meals, may not have happy ending
Following two Happy Meal disasters last month, McDonald’s is trying a new system. Recently, McDonald’s Japan’s Happy Meals haven’t exactly been producing the sort of emotion promised in their name. Instead, for many people they’ve become a source of frustration, anger, and sadness as scalpers have been snapping up increasingly large portions of high-demand Happy Meals for the purpose of reselling the included toys. The situation has gone beyond …
On September 9th, McDonald's announced that it would be restricting the sales method and quantity of four types of Happy Meals, which will be available starting Friday, September 12th, to prevent bulk purchases for resale purposes and food being left unattended. The affected Happy Meals are as follows: [Happy Meals with Changed Sales Methods] Happy Meal "Plarail" (toy), Happy Meal "My Melody & Kuromi" (toy), Honno Happy Meal "Let's Play with Cin…
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