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McDonald's PH opens its Ride-Thru service to the Higantes – adobo Magazine

Summary by Adobo Magazine Online
RIZAL, PHILIPPINES — In an exciting blend of tradition and innovation, McDonald’s Philippines has reimagined its Ride-Thru experience by turning it into a festive parade route. This marks a new chapter in the brand’s efforts to connect with Filipino culture.Building on the success of its “Carabao-Thru” activation in 2022 at the Kneeling Carabao Festival in Pulilan, Bulacan, McDonald’s and its creative agency, TBWA\SMP, has expanded the concept t…
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