US EditionMcDonald's Announce Plans to Update Franchising Standards
Company updates franchising rules for pricing to standardize value and address issues with Extra Value Meals, which accounted for one-third of U.S. transactions.
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3 Articles
McDonald's announce plans to update franchising standards
(NBC, KYMA) - McDonald's has announced plans to update its franchising standards. According to memos obtained by CNBC, starting January 1, franchisees worldwide are expected to be assessed on how their prices deliver value. The effort comes as the company seeks to win over cash-strapped diners who have been visiting its restaurants less frequently. Franchising standards are policies that define how McDonald's operators should run their restauran…
Unsplash As of January 1, 2026, the company will apply a new global franchise standard that measures whether prices generate “value” for the customer. Franchises will continue to set prices, but their decisions will be reviewed according to their ability to balance costs, accessibility and volume, a shift in focus for the chain. In the third quarter of 2025 global franchise sales grew 7% compared to the previous year, which reinforces the weight…
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