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McDonald's must face lawsuit over McRib, US judge rules
The judge said consumers could plausibly believe the sandwich contains rib meat, letting fraud claims over McRib marketing move forward.
- On Friday, U.S. District Judge April Perry rejected McDonald's request to dismiss a proposed class action lawsuit accusing the chain of defrauding consumers about the McRib sandwich's content.
- Plaintiffs allege McDonald's intentionally shapes McRib patties with ridges to resemble pork ribs, misleading diners into believing the sandwich contains rib meat rather than lower-grade pork products.
- Consumers contend the use of lower-grade pork including stomach and tripe caused them to overpay; Judge Perry wrote, "Plaintiffs' proffered understanding of 'McRib' is not unreasonable or fanciful."
- McDonald's contended that distinctive product names do not fool reasonable consumers; Thiago Coelho, a lawyer for the plaintiffs, said his clients will continue seeking accountability.
- Similar legal challenges have targeted fast-food chains including Burger King and Wendy's, which face accusations of depicting burgers as larger in advertisements than they actually are.
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