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Mattel's Strategy with Monster High Skulctor Ghostbusters Gozer: Seeks to Repeat the Success of K-Pop Demon Hunters
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Mattel's strategy with Monster High Skulctor Ghostbusters Gozer. Courtesy: Mattel Creations Mattel will launch a new edition of his Monster High Skulctor line inspired by Gozer, the main villain of the 1984 film Ghostbusters. The collection doll will have a price of 1,450 pesos in Mexico and will initially be available to members of Mattel Creations' Club Fang. The launch is part of the company's strategy to boost the collectibles market aimed a…
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