Mattel Struggles As Hasbro Wins With Adults

Mattel Struggles As Hasbro Wins With Adults

In the battle for the toy chest, “all ages” means different things to the world’s two biggest toy companies.  Shares of Barbie-maker Mattel plunged 25% on Wednesday following a massively disappointing after-the-bell earnings call the day before that showed slow holiday toy sales. Rival Hasbro, on the other hand, saw shares climb to a six-year high following its own earnings call highlighted by robust sales for Magic: The Gathering, its more adul…

Mattel to Acquire Full Ownership of Mattel163 From NetEase (Gaming News Roundup)

Mattel, Inc, in agreement with its joint venture partner NetEase, has announced it will acquire full ownership of the Mattel163 mobile games studio.

Data digest: NetEase sells stake in Mattel163, Unity results, Socialpoint’s 1bn installs, Liftoff IPO stalls, more

Every Wednesday we break down the latest data, research and financial results into digestible chunks. Read on for the numbers you need to know about without the fluff. This column is sponsored by Xsolla, which can help you to quickly launch your branded web shop to boost revenue and expedite your marketing ROI. Get started here. Mattel buys NetEase’s 50% stake in Mattel163 for $159m NetEase and Mattel joint venture Mattel163 is now under full ow…

Mattel acquires control of mobile studio Mattel163 from NetEase

NetEase received $159 million for its stake in the California studio.

A tale of two toymakers: Mattel craters, while Hasbro's digital pivot delivers

By Aishwarya Venugopal Feb 11 (Reuters) – Mattel and Hasbro both delivered disappointing forecasts for 2026. But Hasbro shares rose as much as 9% on Tuesday on the strength of its digital gaming business, and Mattel stock sank 30% premarket on Wednesday and was set for its worst intraday plunge in over four decades.  The contrasting reactions underscore a widening strategic gap between the two toy giants. While both are grappling with soft deman…

Mattel to acquire full ownership of Mattel163 from NetEase

Full acquisition will "significantly enhance Mattel's capabilities in self-publishing," says Mattel CEO and chairman