American Girl Turns 40 & We’re Celebrating With an Entire Collection of New Dolls That Bring Pure Nostalgia Vibes

American Girl Turns 40 & We’re Celebrating With an Entire Collection of New Dolls That Bring Pure Nostalgia Vibes

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. As SheKnows in-house American Girl enthusiast (amongst other things), it brings me great pleasure to announce that our favorite doll company is turning 40 years old this year! Over the last four decades, the brand has made it its mission to bring joy and happiness to young girls in this country and beyond. A…

American Girl Is Turning 40 & They're Celebrating With An Adult Samantha Novel

American Girl is one of those brands that just came at the perfect time — and it has stayed just as empowering 40 years later as it was on day one (honestly, maybe even more so). Those of us who grew up with the stories of perseverance and resilience and hope can still feel it echoing through everything we do, and American Girl is honoring that with its 40th anniversary. And when I say honoring it, I really mean it — while the brand has a few di…

American Woman doll? Samantha is getting a grown-up novel.

To celebrate the 40th anniversary of its beloved American Girl Doll empire, Mattel is launching a bevy of new products. Some of them ultra-fresh, like the ladies of the K-Pop Demon Hunter collection. But some of them, very old-school. The nostalgists are getting a new Samantha novel. But the twist? This one’s not for kids.  That’s right, peer Millennials. Our favorite polyvinyl Victorian is growing (and glowing) up. Samantha: The Next Chapter, o…

Mattel Marks 40 Years of the American Girl® Brand, Celebrating Every Memory, Every Story, Every Girl