Mattel Fires on All Cylinders for 2026, Showcases Bold New Hot Wheels® Lineup at New York Toy Fair

Mattel Fires on All Cylinders for 2026, Showcases Bold New Hot Wheels® Lineup at New York Toy Fair

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Feb 12, 2026-

Toy Fair is set to open its doors in New York City

Toy Fair will return to the Javits Center in NYC from 14th to 17th February, to showcase the latest toys, games and youth entertainment products for 2026. Toy Fair will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies, from innovative startups to billion-dollar global brands, will showcase the latest toys, games and youth entertainment products that kids and kids-at-heart will be c…

Star Wars: Most Wanted - New "The Mandalorian and Grogu" LEGO Sets Revealed at Toy Fair New York 2026

Just in time for Toy Fair New York 2026, Disney Consumer Products is announcing its Star Wars: Most Wanted campaign — and, as part of that, LEGO has unveiled some upcoming products.What's Happening:A new wave of Star Wars LEGO sets is on the way!Today, five new and upcoming sets were...

Mattel Shares Latest Barbie Products Ahead of Toy Fair New York

Barbie is having her moment at this year’s Toy Fair New York, with several new collections in the works. Mattel is celebrating the 25th anniversary of Barbie in The Nutcracker with a collection of dolls inspired by the animated special that started the brand’s animation legacy. Characters in the line include Clara, Daisy, the Land of Sweets Ballerinas and Horse, the Sugar Plum Fairies, and the Snow Fairies. The collection will launch at mass re…