Mattel Brick Shop Unveils First Product Collection with Hot Wheels Collector Builds

Mattel Brick Shop Unveils First Product Collection with Hot Wheels Collector Builds

EL SEGUNDO, Calif.--(BUSINESS WIRE)--May 1, 2025-

Mattel’s Brick Shop Wants To Beat Lego At Its Own Game

Mattel has introduced a new, Lego-like brand known as Brick Shop. It’s being launched with seven kits featuring realistic looking cars. Each comes with a die-cast model as well as bricks to build a scale car. Mattel is throwing down the gauntlet in the battle of the bricks by unveiling their new Brick Shop brand, and they’ve brought Hot Wheels along for the ride. The debut lineup features seven cars that are clearly aimed at giving Lego a seriou…

Mattel Brick Shop unveils first product collection with Hot Wheels Collector Builds

EL SEGUNDO, Calif. — Mattel announces the launch of the first-ever product collection under its new Mattel Brick Shop brand in collaboration with Hot Wheels. The seven collectible building sets are available now for pre-sale at select retailers globally and will hit retail shelves this summer.Integrating the iconic Hot Wheels brand with Mattel’s expertise in the toy industry, Mattel Brick Shop offers fans a new way to build, customize and collec…

Mattel Brick Shop Unveils First Wave of Hot Wheels Building Sets

Mattel is officially launching its new Mattel Brick Shop brand, which was announced earlier this year, with a new wave of Hot Wheels building sets for adult collectors. “Hot Wheels has fueled the passion of car enthusiasts for generations, and with Mattel Brick  Shop, we’re giving fans an entirely new way to engage with their favorite vehicles,” says Roberto Stanichi, Executive Vice President, Global Head of Vehicles and Building Sets at Mattel…

Mattel Brick Shop Joins the Race with Hot Wheels Building Sets

Earlier this year, Mattel announced that it was launching Mattel Brick Shop, a new building toys brand for collectors. Now, the company is launching the brand at full speed with a line of Hot Wheels sets.  There are three different Hot Wheels collections available at different price points. The Speed Series are 1:32 scale sets that retail for $22 and are designed for customization, coming with extra wheel covers and licensed decals. The Speed S…

Mattel Is Launching New Brick Model Kits Based ON Iconic Hot Wheels Cars

The Mattel Brick Shop collection lets you piece together premium versions of iconic Hot Wheels vehicles.