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Matrix Expands Its 2026 Brand Ambassador Roster with New Creative Powerhouses
Matrix adds digital creators Rubi Talavera and Lucy Seitz to its 2026 roster to enhance inclusivity and education with a social-first strategy targeting young professionals.
Yesterday, Matrix announced it added Rubi Talavera and Lucy Seitz to its 2026 ambassador roster in New York via PR Newswire.
To reach younger audiences, Matrix is pursuing a social‑first strategy that strengthens its commitment to inclusivity, education and next‑gen artistry on digital platforms.
Rubi Talavera will focus on inclusive hair transformations, behind-the-scenes content, and social media, while Lucy Seitz concentrates on salon tutorials and styling tips, supporting Matrix ambassadors.
As a result, Rubi Talavera and Lucy Seitz join an existing creative collective, expanding Matrix's reach across digital platforms, as the brand said.
Carrington Cole said the new ambassadors will support key launches, education, and events throughout the year, strengthening Matrix's commitment to inspiring confidence and creativity.