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Massive Harry Potter flagship store coming to Oxford Street later this year
The 21,000 sq ft two-storey store will offer immersive experiences and exclusive merchandise, reinforcing Warner Bros' investment in Oxford Street's retail regeneration.
- This autumn, Warner Bros will open the Harry Potter flagship store at The Ribbon, 134-140 Oxford Street, becoming the UK’s second official location alongside the King's Cross shop.
- Amid Oxford Street's regeneration, the site was redeveloped from the Scandal nightclub into The Ribbon, marking a vote of confidence as Karl Durrant said it offers fans a new way to experience the British-rooted Potter world.
- The 21,000 sq ft shop will be an immersive wizarding emporium in a two-floor retail space, offering photo opportunities, interactive experiences and exclusive merchandise celebrating JK Rowling’s novels.
- The shop will join Warner Bros' London attractions, and Oxford Street attracts around half a million visitors daily, with pedestrianisation plans approved by Sir Sadiq Khan, Mayor of London.
- The opening joins an expanding global portfolio, with The Ribbon built last year and the flagship adding to Harry Potter shops in New York, Chicago, Harajuku and Akasaka, following Ikea's recent inner-city retail moves.
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