The WNBA Is Growing Fast — But Is It Fumbling Its Biggest Marketing Opportunity?

The WNBA Is Growing Fast — But Is It Fumbling Its Biggest Marketing Opportunity?

INDIANAPOLIS — As WNBA All-Star Weekend descends on Indianapolis, the league has every reason to celebrate. Viewership is up. Merch is flying off shelves like it never has before. Games are selling out. A massive Nike ad featuring Caitlin Clark spans 30 floors on the side of the JW Marriott downtown. The spotlight on women's basketball has never been brighter.But behind all that momentum is a growing sense of unease: Is the WNBA making the most …

Massive Caitlin Clark Nike Ad Covers 30 Floors of JW Marriott Ahead of WNBA All-Star

Caitlin Clark has already shattered dozens of records early in her basketball career.Now she can add another — this time off the court.Clark — the face of women’s basketball and the former No. 1 overall pick in the WNBA Draft — is now featured on the largest banner ever installed on the east-facing side of the JW Marriott in downtown Indianapolis.The massive Nike advertisement comes ahead of WNBA All-Star Weekend, which is being held in Indianap…