Published 3 months ago

Mars Wrigley Aims To Sweeten India Market Share With Chocolate Gift Packs

Summary by NDTV Profit

Mars Inc., which makes M&M's, Snickers and Galaxy chocolates, has forayed into India's burgeoning gifting market ahead of the festive season in a strategic move to enhance its foothold and take on global and local peers.The local arm of the $50 billion U.S.-based chocolate and confectionery manufacturer is targeting the premium gifting market, which is experiencing a robust growth rate of 20% compared to the mass category's growth of just 3%, Ni…

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Mars Wrigley Aims To Sweeten India Market Share With Chocolate Gift Packs

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