St. Regis Hotels & Resorts Introduces St. Regis Estates, Welcoming the World's Most Storied Properties Into the House of Astor

Marriott unveils St. Regis brand extension in latest luxury play

St. Regis Estates will focus on hotels with “significant history, expansive grounds, and extraordinary amenities,” catering to the evolving demands of today’s high-end travelers.

St. Regis Hotels & Resorts to launch St. Regis Estates in 2027

St. Regis Hotels & Resorts is recognizing properties with historical significance with a new collection, St. Regis Estates, launching in 2027.The new brand expression will be reserved for "legacy-rich, leisure-led estates" with each property selected based on "historical resonance and extraordinary natural surroundings," the hotel group told TPG. The first hotel to receive this designation will be The Resort at Pelican Hill, an iconic Newport Be…

St. Regis Hotels & Resorts Introduces St. Regis Estates, Welcoming the World's Most Storied Properties into the House of Astor

/PRNewswire/ -- St. Regis Hotels & Resorts today unveils St. Regis Estates, an ultra-exclusive brand expression reserved for legacy-rich, leisure-led estates –...

New St. Regis Estates Brand: Who Really Knows What's Going On Anymore

If there’s one thing Marriott Bonvoy members have made clear, it’s that Marriott doesn’t have enough hotel brands, and us consumers want more. Fortunately Marriott always listens to its Bonvoy members, so there’s some great news! St. Regis launches new St. Regis Estates concept St. Regis Hotels & Resorts has today unveiled St. Regis Estates, described as “an ultra-exclusive brand expression reserved for legacy-rich, leisure-led estates – rarifie…

The Resort at Pelican Hill to Debut as St. Regis Estate in 2027 - Orange County Business Journal

As part of The Resort at Pelican Hill’s transition to the St. Regis brand, the Newport Coast hotel will be the first property in a new luxury portfolio known as St. Regis Estates.    A sitewide renovation is underway at the 500-acre resort as part of the rebrand with updates planned for the golf courses, villas and bungalows, pools, clubhouses, the spa, restaurants and public spaces. By 2027, it will be called The Resort at Pelican Hill, a St. R…

Marriott Unveils St. Regis Estates as Brand Extension, Talks Luxury Strategy

Skift Take: Marriott's brand extensions like the new St. Regis Estates and recent Ritz-Carlton Yacht Collection show how the company aims to grow in ultra-luxury without diluting its brand equity.Read the Complete Story On Skift