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Marrakech’s Most Hypnotic Public Square
Two U.S. carriers now fly to Marrakech, while five city restaurants made this year’s Middle East and North Africa best list, officials said.
United and Delta now fly directly to Marrakech from Newark and Atlanta, eliminating European layovers in Paris, Madrid, or Lisbon that previously consumed much of travelers' days.
Morocco generated about $5.8 billion in tourism revenue by May, with visitors spending roughly $743 each, prompting the country to target 30 million annual visitors by 2030.
Five Marrakech restaurants earned spots on this year's 50 best list by reviving traditional recipes that families recognize, moving away from generic tourist menus.
Palais Beit Al Noor opened at year's end in a restored 18th-century residence, while Virgin Limited Edition is building a 37-suite hotel opening reservations next month for 2027 arrival.
Much of this development stems from preparations for co-hosting the 2030 World Cup, with infrastructure improvements designed to sustain tourism momentum beyond food trends alone.