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Marketing data strategy: MarTech strategies
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Marketing data strategy: MarTech strategies
Table of ContentsWhat a data strategy covers Choosing the master record First-party data now UK data protection rules A marketing data strategy is the written plan behind successful MarTech strategies. It names the system that holds the true record of each type of customer data and sets out how that data, and the consent behind it, moves between your marketing tools. ProfileTree helps SMEs across the UK and Ireland agree it before buying another…
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