Marketers embrace AI across workflows, but questions over guardrails and job impacts remain

Marketers embrace AI across workflows, but questions over guardrails and job impacts remain

Subscribe: Apple Podcasts • Spotify Marketers are handing over more of the marketing process to AI tools. Rather than operating within specific rules and guardrails, marketers have adopted a loose framework that’s constantly shifting. Marketing execs are pushing for company-wide AI adoption, expecting everyone to use AI tools to expedite brainstorming, scale creative ideas and win client business. That expectation exists without a universal line…