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Target Names Mark Weinstein Chief Marketing and Guest Experience Officer
Weinstein will report to CEO Michael Fiddelke and oversee Roundel and Target+, as Target seeks to strengthen loyalty and personalization.
- On Monday, Target appointed Mark Weinstein as chief marketing and guest experience officer, effective immediately, reporting directly to Target CEO Michael Fiddelke.
- Weinstein joins the retailer after stepping down Sept. 10 as global chief marketing officer at Hilton, where he spent more than 16 years. Target has lacked a dedicated CMO since Lisa Roath transitioned to chief merchandising officer early last year.
- Tasked with shaping the brand's future, Weinstein will oversee retail media network Roundel and marketplace offering Target+. He aims to connect marketing through a consistent platform while harnessing loyalty programs.
- Fiddelke praised Weinstein's "proven ability to understand what consumers value," while Weinstein described Target as an "iconic brand" with the "rare ability to be both deeply familiar and continually surprising."
- The company reported strong performance, with comparable sales jumping 3.8% and traffic rising 3.6% in Q2. Target operates more than 2,000 U.S. stores and employs more than 400,000 team members.
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32 Articles
Target Names Mark Weinstein Chief Marketing and Guest Experience Officer
MINNEAPOLIS, Sept. 14, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced that Mark Weinstein has joined the company as chief marketing and guest experience officer, effective immediately. Weinstein reports directly to Michael Fiddelke, Target's chief executive officer, and will…
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