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Marc Michel-Amadry on rebuilding Girard-Perregaux from the top down
Summary by Robb Report Singapore
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Marc Michel-Amadry on rebuilding Girard-Perregaux from the top down
The managing director of Girard-Perregaux on why authentic legacy matters more than any marketing campaign Girard-Perregaux has spent 235 years doing things the hard way. Founded in La Chaux-de-Fonds in 1791, it remains one of the few manufactures that still conceives, develops and produces its movements entirely in-house, a discipline that runs through the company’s entire repertoire of watches. That inheritance has taken on new urgency under M…
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