US EditionMany Canadians Say they Want to Buy Canadian – but Most Don’t
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Many Canadians Say they Want to Buy Canadian – but Most Don’t
When Buying Collides with Real Life: What Brands Need to Know Despite frequent talk of supporting Canadian products, our new research highlights a contradiction in Canadians’ consumer behaviour. While many Canadians claim buying Canadian is important, just over a third consistently report acting on this principle. This disconnect reveals a nation as yet unwilling or unable to put patriotic intentions into practice when faced with the realities o…
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