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Sports Direct owner launches takeover offer for Hugo Boss

Frasers already owns 26% and says the offer would value the remaining shares at €38 each, pending shareholder and regulatory approval.

  • Sports Direct owner Frasers Group launched a takeover offer for German luxury fashion brand Hugo Boss on Wednesday, seeking full control of the business for around €1.98 billion.
  • Having steadily built its stake since 2020, Frasers Group now owns around 26% of Hugo Boss; chief executive Michael Murray stressed he "did not participate in the board's discussion of, or decision to make, the offer."
  • The offer values the remaining stake at €1.73 billion, with Hugo Boss shares trading at €36.44 at Wednesday's close, while Frasers itself holds a market value of around €3.45 billion.
  • Frasers stated that increasing investment will "create value for Frasers" shareholders while supporting Hugo Boss executives Stephan Sturm, chair of the supervisory board, and Daniel Grieder, chief executive.
  • The offer is expected to proceed to a shareholder vote, with Frasers Group hoping to complete the deal in the second half of this year pending regulatory approvals.
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20 Articles

Lean Left

So far, the British Frasers Group has owned around a quarter of the Boss shares. Now the company wants full control and makes an offer to the other shareholders.

·Germany
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Die PresseDie Presse
+4 Reposted by 4 other sources
Lean Right

The British last held directly 25 percent of the German fashion company.

·Vienna, Austria
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Lean Right

First dispute, now takeover plans: Frasers attacks Hugo Boss. The stock reacts immediately. The advance of billionaire Mike Ashley, who is also invested in Puma, hits the Metzinger in the middle of a realignment.

·Düsseldorf, Germany
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rd.nl broke the news in Apeldoorn, Netherlands (Kingdom of the) on Wednesday, June 10, 2026.
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