Hy-Vee Expands Retail Media Reach by Joining Consortium

Hy-Vee expands retail media reach by joining consortium

The grocer has linked with Rippl, a retail media network for regional grocery and convenience stores.

Hy-Vee's retail media network evolves

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Hy-Vee RedMedia Joins Rippl Retail Media Consortium

The retail media landscape continues its rapid evolution, with regional grocers increasingly recognizing that scale matters in the advertising game. Hy-Vee’s latest strategic move exemplifies this trend, as the Midwest grocer’s RedMedia network has officially joined Rippl, a national consortium that’s quietly becoming a formidable force in grocery retail media. The Consortium Advantage Rippl represents a smart approach to the scale challenge fac…

Major Retail Media Expansion: Hy-Vee's 285-Store Network Merges with Rippl, Creating Powerful Midwest Alliance

285-store Midwest grocery chain enhances retail media capabilities through strategic partnership. Network expansion strengthens advertiser reach across 9 states. Learn more.

Hy-Vee’s RedMedia Joins the Rippl Retail Media Network

Hy-Vee Strengthens Retail Media Capabilities

Midwest grocer partners with Bridg to boost customer engagement