US EditionMajor global PR firm Edelman wins $19 million state contract to promote California in a better light
The 12-month campaign will promote tourism and the economy while countering negative narratives, after state officials said certified small businesses were considered first.
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6 Articles
Newsom Admin Awards $19 Million Contract to Boost Calif.'s Image
The contract, valued at up to $19 million, was issued through the Democratic Governor’s Office of Business and Economic Development (Go-Biz) and is expected to run from April through the end of the year.
Major global PR firm Edelman wins $19 million state contract to promote California in a better light
Gov. Gavin Newsom's Office of Business and Economic development has picked a major public relations firm based in New York to take on the task of improving California's national image with an ad campaign.
Governor Gavin Newsom will allocate $19 million of public funds to the New York-based public relations firm Edelman to improve the image of California nationally. The state’s Office of Economic and Business Development (GO-Biz) awarded the contract, which extends from April 6 to the end of the year, with the aim of polishing the reputation of the Golden State, according to KCRA. Edelman, who counts among its clients companies such as Dove, Starb…
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