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MahaloHub Launches the Predictive Resonance Score™, the First Video-Based Metric to Predict Creative Performance Before Launch

MahaloHub introduced the Predictive Resonance Score on Jan. 15, 2026, from Chicago, integrating it into the Clarity platform to produce a single 0-100 composite score predicting creative resonance.
Industry pressure from large annual ad losses prompted MahaloHub to develop PRS, as 70% of CMOs lack confidence in creative performance before launch, MahaloHub says.
PRS analyzes short video and audio reactions across six scientifically validated dimensions and returns a 0-100 composite score with diagnostic sub-scores and actionable recommendations.
Marketers gain validated pre-market insight that increases confidence in campaign decisions and protects marketing investment, while brands and agencies can reduce wasted media spend and accelerate decision-making, MahaloHub says.
Positioned as the first video-based pre-launch predictive metric at scale, PRS offers a scalable alternative to qualitative research and text-only sentiment tools, MahaloHub says.

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MahaloHub Launches the Predictive Resonance Score™, the First Video-Based Metric to Predict Creative Performance Before Launch

CHICAGO, Jan. 15, 2026 /PRNewswire/ -- In an industry where 70% of CMOs lack confidence in creative performance before launch, MahaloHub today introduced the Predictive Resonance Score™ (PRS), a new AI-powered metric that helps marketing teams understand how strongly a…

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