Magnum Ice Cream Company names Publicis media AOR, with AI in focus

Magnum Ice Cream Company names Publicis media AOR, with AI in focus

The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends and cultural moments.

Global ice cream icon Magnum kicks off operations in Pakistan as an independent company

Magnum, the Netherlands-born brand known for frozen desserts and ice cream, has officially made its debut in Pakistan. The establishment of Magnum Ice Cream Company Pakistan Limited (Magnum Pakistan) occurred earlier this year following the global separation of the ice cream business from the Unilever Group. Magnum, which will operate as an independent company, expressed its intention to invest in expanding manufacturing capacity, strengthening …

TMICC firms up Publicis relationship following Unilever separation

The Magnum Ice Cream Company (TMICC) has confirmed a strengthened agency partnership with Publicis, marking a significant step in the ice cream giant’s transition to operating as a standalone business following its not-so-formal exit from Unilever. The relationship was positioned in TMICC’s announcement as central to establishing its independent identity, coming just weeks after the company’s public listing earlier this month. As previously repo…

The Magnum Ice Cream Company Unwraps Publicis As Media Agency Of Record

Publicis confirms it's won this tasty/sweet/cool (delete as desired) account.