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Made in Mzansi: Sold to the world as forever
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Made in Mzansi: Sold to the world as forever
From the Kimberley diamond fields and Cecil John Rhodes’s empire-building ambitions to one of advertising’s most enduring slogans, De Beers has a distinctly South African origin story. Now, as the diamond giant faces a change of ownership, its next chapter is being negotiated. Long before “A Diamond Is Forever” became one of the world’s most […]
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