Made in Japan: How (and Why) Sigma Does Things Differently

Made in Japan: How (and Why) Sigma Does Things Differently

When Sigma announced its new cinema lens series earlier this year, that may have been the first time that some heard the word "Aizu." Aizu, the shortened form of Aizuwakamatsu, refers to a region in Fukushima, in northern Honshu, Japan, where Sigma is based. This region and its people are so important to the core of what makes Sigma special that it only makes sense to name a lens series after it.